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Case Study 4.7

Social Media Marketing for Gen Z Shoppers: Ethical Considerations | A propensity score matching

34
Pages
MLA
Style
~ 36–49 mins
Reading Time
DEI Cloud NLP
Abstract

This case study investigates “Social Media Marketing for Gen Z Shoppers: Ethical Considerations | A propensity score matching” using a qualitative grounded theory. Through a human-centered lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Social Media Marketing for Gen Z Shoppers: Ethical Considerations | A propensity score matching

ABSTRACT
Social Media Marketing for Gen Z Shoppers: Ethical Considerations | A propensity score matching is unpacked across themes: ethics, KPIs, costs, and security. Limitations and future research paths are noted.
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