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Coursework 4.4

Social Media Marketing for Logistics Hubs in Europe: Change Management | A Comparative Perspective

31
Pages
MLA
Style
~ 32–45 mins
Reading Time
Psychology Logistics Finance
Abstract

This coursework investigates “Social Media Marketing for Logistics Hubs in Europe: Change Management | A Comparative Perspective” using a topic modeling on open datasets. Through a behavioral lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Social Media Marketing for Logistics Hubs in Europe: Change Management | A Comparative Perspective

ABSTRACT
Social Media Marketing for Logistics Hubs in Europe: Change Management | A Comparative Perspective is unpacked across themes: scalability, change enablement, security, and costs. Limitations and future research paths are noted.
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