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Essay 4.6

Social Media Marketing for Logistics Hubs in Europe: Data Quality And Bias | Post-Pandemic Lessons

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~ 34–47 mins
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Impact Open Banking DEI
Abstract

This essay investigates “Social Media Marketing for Logistics Hubs in Europe: Data Quality And Bias | Post-Pandemic Lessons” using a panel regression with fixed effects. Through a human-centered lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Social Media Marketing for Logistics Hubs in Europe: Data Quality And Bias | Post-Pandemic Lessons

ABSTRACT
Social Media Marketing for Logistics Hubs in Europe: Data Quality And Bias | Post-Pandemic Lessons is unpacked across themes: KPIs, equity, interoperability, and governance. Limitations and future research paths are noted.
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