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Research Proposal 4.3

Social Media Marketing for Logistics Hubs in Europe: Resilience And Continuity | A randomized controlled trial design

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Supply Chain Blockchain Metaverse
Abstract

This research proposal investigates “Social Media Marketing for Logistics Hubs in Europe: Resilience And Continuity | A randomized controlled trial design” using a difference-in-differences analysis. Through a behavioral lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Social Media Marketing for Logistics Hubs in Europe: Resilience And Continuity | A randomized controlled trial design

ABSTRACT
Social Media Marketing for Logistics Hubs in Europe: Resilience And Continuity | A randomized controlled trial design is unpacked across themes: interoperability, ethics, risks, and governance. Limitations and future research paths are noted.
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