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Case Study 4.4

Social Media Marketing for Mobile Money Users: Change Management | 2022–2026 Trends

27
Pages
Chicago
Style
~ 28–40 mins
Reading Time
Tourism Psychology Cold Chain
Abstract

This case study investigates “Social Media Marketing for Mobile Money Users: Change Management | 2022–2026 Trends” using a mixed-methods case study. Through a socio-technical lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

Social Media Marketing for Mobile Money Users: Change Management | 2022–2026 Trends

ABSTRACT
Social Media Marketing for Mobile Money Users: Change Management | 2022–2026 Trends is unpacked across themes: security, equity, governance, and scalability. Limitations and future research paths are noted.
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