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Dissertation 4.6

Social Media Marketing for NGOs in Global Health: Adoption Barriers | A randomized controlled trial design

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~ 19–27 mins
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Education Energy Cold Chain
Abstract

This dissertation investigates “Social Media Marketing for NGOs in Global Health: Adoption Barriers | A randomized controlled trial design” using a panel regression with fixed effects. Through a institutional lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Social Media Marketing for NGOs in Global Health: Adoption Barriers | A randomized controlled trial design

ABSTRACT
Social Media Marketing for NGOs in Global Health: Adoption Barriers | A randomized controlled trial design is unpacked across themes: risks, usability, change enablement, and ethics. Limitations and future research paths are noted.
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