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Dissertation 4.4

Social Media Marketing for Public Sector Agencies in the UK: Governance And Risk | Post-Pandemic Lessons

21
Pages
IEEE
Style
~ 22–31 mins
Reading Time
FinTech AR/VR Governance
Abstract

This dissertation investigates “Social Media Marketing for Public Sector Agencies in the UK: Governance And Risk | Post-Pandemic Lessons” using a mixed-methods case study. Through a behavioral lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Social Media Marketing for Public Sector Agencies in the UK: Governance And Risk | Post-Pandemic Lessons

ABSTRACT
Social Media Marketing for Public Sector Agencies in the UK: Governance And Risk | Post-Pandemic Lessons is unpacked across themes: usability, security, governance, and KPIs. Limitations and future research paths are noted.
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