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Report 4.3

Social Media Marketing for Retail Banks: Operational Excellence | Evidence from West Africa

17
Pages
Harvard
Style
~ 18–27 mins
Reading Time
Leadership Marketing InsurTech
Abstract

This report investigates “Social Media Marketing for Retail Banks: Operational Excellence | Evidence from West Africa” using a social network analysis. Through a socio-technical lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Social Media Marketing for Retail Banks: Operational Excellence | Evidence from West Africa

ABSTRACT
Social Media Marketing for Retail Banks: Operational Excellence | Evidence from West Africa is unpacked across themes: security, change enablement, ethics, and interoperability. Limitations and future research paths are noted.
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