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Policy Brief 4.7

Social Media Marketing for Retail Banks: Scaling And Replication | A Comparative Perspective

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Abstract

This policy brief investigates “Social Media Marketing for Retail Banks: Scaling And Replication | A Comparative Perspective” using a time-series forecasting. Through a human-centered lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Social Media Marketing for Retail Banks: Scaling And Replication | A Comparative Perspective

ABSTRACT
Social Media Marketing for Retail Banks: Scaling And Replication | A Comparative Perspective is unpacked across themes: scalability, ethics, equity, and benefits. Limitations and future research paths are noted.
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