Strategic Role of Destination Marketing Organizations in Enhancing Tourism Competitiveness
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Strategic Role of Destination Marketing Organizations in Enhancing Tourism Competitiveness
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Strategic Importance of Destination Marketing Organizations in Global Tourism Development
Destination marketing has been recognized as the foundation of future development and sustainability of tourism destinations in an ever-growing globalized and rival market for tourists. Destination Marketing Organizations (DMOs) take center stage in the marketing and promotion of tourism destinations. They refer to destination-based firms that take various responsibilities that are vital in the marketability and sustainability of tourism destinations. DMOs have been widely adopted and are popular in Australia, especially for Sydney and Melbourne tourist destinations. One of the key elements for success for a competitive and well-managed tourism destination lies in the type of responsibility played by DMOs in marketing and promotion of the entire tourist destination. DMOs give tourism destinations brand images and personalities that differentiate them from each other.