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Policy Brief 4.8

Sustainability Adoption in E-commerce Marketplaces: Interoperability — A qualitative grounded theory

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Abstract

This policy brief investigates “Sustainability Adoption in E-commerce Marketplaces: Interoperability — A qualitative grounded theory” using a panel regression with fixed effects. Through a behavioral lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Sustainability Adoption in E-commerce Marketplaces: Interoperability — A qualitative grounded theory

ABSTRACT
Sustainability Adoption in E-commerce Marketplaces: Interoperability — A qualitative grounded theory is unpacked across themes: ethics, equity, governance, and interoperability. Limitations and future research paths are noted.
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