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Research Proposal 4.4

Sustainability for E-commerce Marketplaces: Innovation Diffusion | Post-Pandemic Lessons

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Finance Telemedicine Open Banking
Abstract

This research proposal investigates “Sustainability for E-commerce Marketplaces: Innovation Diffusion | Post-Pandemic Lessons” using a event study methodology. Through a human-centered lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Sustainability for E-commerce Marketplaces: Innovation Diffusion | Post-Pandemic Lessons

ABSTRACT
Sustainability for E-commerce Marketplaces: Innovation Diffusion | Post-Pandemic Lessons is unpacked across themes: costs, usability, change enablement, and ethics. Limitations and future research paths are noted.
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