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Essay 4.4

Sustainability Outcomes in AR/VR for Gen Z Shoppers: 2022–2026 Trends

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~ 17–23 mins
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Marketing Blockchain Data Privacy
Abstract

This essay investigates “Sustainability Outcomes in AR/VR for Gen Z Shoppers: 2022–2026 Trends” using a mixed-methods case study. Through a behavioral lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Sustainability Outcomes in AR/VR for Gen Z Shoppers: 2022–2026 Trends

ABSTRACT
Sustainability Outcomes in AR/VR for Gen Z Shoppers: 2022–2026 Trends is unpacked across themes: governance, usability, scalability, and equity. Limitations and future research paths are noted.
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