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Research Proposal 4.5

Sustainability Outcomes in Social Media Marketing for Data Science Teams: Evidence from North America

31
Pages
Chicago
Style
~ 32–47 mins
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Finance Education NLP
Abstract

This research proposal investigates “Sustainability Outcomes in Social Media Marketing for Data Science Teams: Evidence from North America” using a design science research. Through a human-centered lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Sustainability Outcomes in Social Media Marketing for Data Science Teams: Evidence from North America

ABSTRACT
Sustainability Outcomes in Social Media Marketing for Data Science Teams: Evidence from North America is unpacked across themes: governance, scalability, benefits, and KPIs. Limitations and future research paths are noted.
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