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Dissertation 4.5

Sustainability Outcomes in Social Media Marketing for Hospitality Operators: A Comparative Perspective

34
Pages
APA
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~ 36–49 mins
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Sociology Climate AR/VR
Abstract

This dissertation investigates “Sustainability Outcomes in Social Media Marketing for Hospitality Operators: A Comparative Perspective” using a design science research. Through a economic lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Sustainability Outcomes in Social Media Marketing for Hospitality Operators: A Comparative Perspective

ABSTRACT
Sustainability Outcomes in Social Media Marketing for Hospitality Operators: A Comparative Perspective is unpacked across themes: scalability, KPIs, ethics, and security. Limitations and future research paths are noted.
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