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Report 4.8

Tourism Recovery Adoption in E-commerce Marketplaces: Market Entry Strategy — Evidence from Nordic Countries

28
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IEEE
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~ 29–42 mins
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Cloud Logistics Psychology
Abstract

This report investigates “Tourism Recovery Adoption in E-commerce Marketplaces: Market Entry Strategy — Evidence from Nordic Countries” using a difference-in-differences analysis. Through a behavioral lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Tourism Recovery Adoption in E-commerce Marketplaces: Market Entry Strategy — Evidence from Nordic Countries

ABSTRACT
Tourism Recovery Adoption in E-commerce Marketplaces: Market Entry Strategy — Evidence from Nordic Countries is unpacked across themes: equity, change enablement, ethics, and governance. Limitations and future research paths are noted.
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