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Case Study 4.9

Urban Planning Adoption in Gen Z Shoppers: Governance And Risk — Post-Pandemic Lessons

24
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Harvard
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~ 25–35 mins
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IoT RPA Marketing
Abstract

This case study investigates “Urban Planning Adoption in Gen Z Shoppers: Governance And Risk — Post-Pandemic Lessons” using a qualitative grounded theory. Through a behavioral lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Urban Planning Adoption in Gen Z Shoppers: Governance And Risk — Post-Pandemic Lessons

ABSTRACT
Urban Planning Adoption in Gen Z Shoppers: Governance And Risk — Post-Pandemic Lessons is unpacked across themes: KPIs, change enablement, usability, and ethics. Limitations and future research paths are noted.
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