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Research Proposal 4.6

Urban Planning for SMEs in Sub-Saharan Africa: Market Entry Strategy | A Comparative Perspective

31
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Chicago
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~ 32–46 mins
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UX InsurTech DEI
Abstract

This research proposal investigates “Urban Planning for SMEs in Sub-Saharan Africa: Market Entry Strategy | A Comparative Perspective” using a systematic literature review. Through a behavioral lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Urban Planning for SMEs in Sub-Saharan Africa: Market Entry Strategy | A Comparative Perspective

ABSTRACT
Urban Planning for SMEs in Sub-Saharan Africa: Market Entry Strategy | A Comparative Perspective is unpacked across themes: KPIs, change enablement, interoperability, and benefits. Limitations and future research paths are noted.
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