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Case Study 4.9

UX Research Adoption in Gen Z Shoppers: Governance And Risk — Post-Pandemic Lessons

19
Pages
IEEE
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~ 20–28 mins
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Energy NLP Finance
Abstract

This case study investigates “UX Research Adoption in Gen Z Shoppers: Governance And Risk — Post-Pandemic Lessons” using a social network analysis. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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UX Research Adoption in Gen Z Shoppers: Governance And Risk — Post-Pandemic Lessons

ABSTRACT
UX Research Adoption in Gen Z Shoppers: Governance And Risk — Post-Pandemic Lessons is unpacked across themes: interoperability, risks, costs, and equity. Limitations and future research paths are noted.
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