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Policy Brief 4.2

UX Research Adoption in Retail Banks: Customer Experience — A Comparative Perspective

6
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Harvard
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~ 6–9 mins
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Data Privacy Sustainability Open Banking
Abstract

This policy brief investigates “UX Research Adoption in Retail Banks: Customer Experience — A Comparative Perspective” using a time-series forecasting. Through a behavioral lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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UX Research Adoption in Retail Banks: Customer Experience — A Comparative Perspective

ABSTRACT
UX Research Adoption in Retail Banks: Customer Experience — A Comparative Perspective is unpacked across themes: KPIs, change enablement, interoperability, and ethics. Limitations and future research paths are noted.
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