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Research Proposal 4.5

UX Research and Market Entry Strategy among Pharmaceutical Firms — Post-Pandemic Lessons

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~ 29–43 mins
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BioMed Health Climate
Abstract

This research proposal investigates “UX Research and Market Entry Strategy among Pharmaceutical Firms — Post-Pandemic Lessons” using a difference-in-differences analysis. Through a socio-technical lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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UX Research and Market Entry Strategy among Pharmaceutical Firms — Post-Pandemic Lessons

ABSTRACT
UX Research and Market Entry Strategy among Pharmaceutical Firms — Post-Pandemic Lessons is unpacked across themes: change enablement, security, equity, and governance. Limitations and future research paths are noted.
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