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Dissertation 4.4

Workforce Analytics Adoption in E-commerce Marketplaces: Change Management — Post-Pandemic Lessons

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Abstract

This dissertation investigates “Workforce Analytics Adoption in E-commerce Marketplaces: Change Management — Post-Pandemic Lessons” using a survey-based structural equation modeling. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Workforce Analytics Adoption in E-commerce Marketplaces: Change Management — Post-Pandemic Lessons

ABSTRACT
Workforce Analytics Adoption in E-commerce Marketplaces: Change Management — Post-Pandemic Lessons is unpacked across themes: interoperability, risks, KPIs, and change enablement. Limitations and future research paths are noted.
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